For the economically nave and entrepreneurial utopia seekers, this isn’t an article for you. Press that ‘X’ at the top right side of the computer screen and open up a new browser and go to the official Obama page where you’ll get the lies you need in order to feel like your corporate concepts actually have a place in reality.
For those of us who are more comfortable with the truth and understand that the gentle lapping shore is nothing more than a typhoon of lava spinning uncontrollably around you, keep reading. Every second of ever day there is a new crisis that will come to a head via methods by your opposition that is out of bounce and under the belt. They don’t care about your image damage or crumbling client base due to this blatant ‘lie’ or sucker punch aftermath. Your response should be just as dirty and everlasting.
Never allow an individual, client or competitor to get close enough to where they can engage and initiate an offensive but when it happens, you need to take this ‘tap to the chin’ and respond with a sledgehammer to the skull of the opponent. You will need to pummel them from every angle both personally and professionally.
The first thing you need to do is downplay the negative publicity issued by this entity in regards to you or your company. For this you need to take every ounce of legitimacy and industry authority and first call it into question by publicizing concepts that will confuse the public as to the company’s ability to follow through with their claims, next inject cancer into the cell that carries the message attached to this company so that every area of coverage that this company has becomes infected with the message that you put out.
Find out, first about the individual that has taken it upon themselves to publicize their negative opinion about your company, next who is his direct management, who is the executive over this management and next who are their most obvious strategic partners and who is their most critical distribution or sales alliance and finally are they public or a private entity.
With the above information you should chart the entity with a plan for annihilation, this offensive must be quick, strategic, planned to the ‘t’ and without mercy. And finally this devastation must be via third party and as public as possible. The best way to get this done is by calling up localized competitors who have been affected by the market presence of this company and organize them as a regional militia that will infiltrate the entity and follow through on your behalf. To get them to the point of action, show them the advantages of owning the regional market share of this target. Offer them economic supplementation for their efforts. Use an outside social media vendor to help this militia gain the regional advantage and distribution mechanism under their name via your social media vendor. You need to stay in control of the social media distribution so that the information release is timed perfectly.
The attach must encompass the individual personally that initiated this process against your company. Every ounce of legitimacy they have must be called into question and then stamped out of existence so that their presence can’t possibly be perpetuated in the industry by getting another position in this particular niche. Then work your way up the management chain, each time mentioning the initiator that put this into motion.
Corporate crisis management is not a defensive but a war strategy offensive. It’s not an act of ‘reaction’ it’s the act of obscene annihilation that is swift, public and a demonstration to others of what will happen if they try to cross you.
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