Magazines are wonderful things. They are able to explore their particular area of interest in more detail than just about any other form of media. The city of Toronto, in Ontario, Canada, is often referred to as T. O. By the locals. Canada’s largest metropolis is fortunate to be served by a number of excellent traditional and digital magazines. The Toronto magazine market includes a mens magazine, a sports magazine, a travel magazine and several T. O. Entertainment magazines.
A mens magazine can tell stories in words and pictures about topics of interest to men. Glossy photos of scantily clad women is only one possibility for mens magazines. Sports, mens fashions, business, entertainment, cars and other gadgets are all suitable topics. But, sure, scantily clad women help.
Magazines are portable. It is one thing to bury yourself in your smart phone when you are lucky enough to get a seat on the morning commuter train. In Toronto, the commuter train is called the GO train. It runs from Oshawa, 60 kilometers east of TO, to Oakville, about the same distance east of the city. There is something about pulling a travel magazine out of your briefcase and reading up on Caribbean vacation destinations that is so much more in keeping with a vacation mood than looking for the same material on your laptop.
In Canada, it is common for a major newspaper to include a monthly glossy magazine. Subjects of these types of full color magazine inserts include a monthly business magazine, a quarterly glossy dedicated to automobiles, an annual brides magazine and a travel magazine. The Toronto mens magazine section has fewer entries.
The largest circulation genre in the industry are celebrity gossip magazines. Of the big glossies, women’s fashion mags including bridal magazines, are number two. As for the mens magazine genre, the range of sub-genres is long. The mainstream general interest mens magazine covers fashion from a very conservative perspective and combines this with bright, sardonic writing and soft focus photo spreads of attractive starlets.
Mens magazines have come a long way. The revolution started in the Sixties. It was in 1960 that the British High Court in the Chatterly case redefined obscenity. This opened the door to the mainstreaming of explicitly sexual photographs. Today there are numerous mens magazines on the market that combine in depth investigative reporting, fashion spreads, automotive reviews, and political and sports stories with beautifully photographed, glossy spreads of beautiful glossy spreads.
For a sports fanatic, a sports magazine is not just a way to connect to his favorite team. A sports magazine can connect a reader to a sport as a whole. The well written backstory can connect readers to performers in sports that the reader is not normally a fan of.
Canada’s largest single market is the Greater Toronto Area. It has a thriving local Sports Magazine industry that is one mens magazine short of demand. Toronto is also the nations capital for all other English language magazines, not just local ones.
Canadian Travel Magazine offering articles on fashion, lifestyle, fitness, and other related topics.